Fahsye on the Democrat & Chronicle newspaper - ROC Living, April 9, 2012
Writer: Mary Chao
As an avid shopper, Suthida Fon Sakulsurarat tries very hard to find stylish fashions. But as a young professional with bills to pay, she also tries to stretch her dollar, finding values and sales while perusing for stylish deals.
“I love shopping,” says Sakulsurarat, 30. “But I want to be able to buy and not feel guilty.”
When she was downsized from her job in graphics/marketing at a telecommunications firm, Sakulsurarat saw it as an opportunity to start a business to share her passion for stylish fashions at reasonable prices. This month, she opened Fahsye, an accessories boutique, at 212 N. Winton Road in the North Winton Village area of the city.
A native of Thailand, Sakulsurarat scoured artisans and companies within her native country for earrings, necklaces, scarves and purses produced in Thailand. Because she travels back home and deals directly with manufacturers, she is able to save the middleman cost and the savings are passed on to customers, Sakulsurarat says.
The boutique next to Mayer Hardware is outfitted in a vintage deco look, with glass chandeliers, comfortable chairs and a Keurig coffee machine. Fahsye in Thai means “blue sky,” and the store’s blue hue reflects the theme.
“We want people to feel really good about the experience here, and not have to spend too much money,” Sakulsurarat says.
There are ethnic jewelry pieces such as a multi-strand hand-crafted turquoise bead necklace for $29, sterling silver and semi-precious gemstone necklaces and earrings in the $100 range, a whimsical line of satin and quilted purses under the brand NaRaya priced between $18 and $77, as well as silk scarves that start at $20.
Sakulsurarat’s husband, Rich Tyson, who is a real estate agent, helped with remodeling the store, which was in cosmetically bad shape with low drop ceilings and dated decor. The couple had lived in North Winton Village before moving to the Cobbs Hill Park area and view North Winton Village as a growing area .
The ethnic jewelry trend is very hot when it comes to current fashions, says Fashion Week of Rochester co-founder Meghan Mundy, who also has a styling business.
A chunky piece of ethnic jewelry “adds another dimension to dressing,” she says. A bold necklace could be the statement piece against a little black dress or a white T-shirt with summer white jeans.
Browsing through the store’s pre-opening party, Mundy noted other accessories at the shop that would breathe new life into a spring outfit, such as a silk yellow scarf — the “it” color this season. Or hand-beaded chandelier earrings to dress up a Bohemian look.Sakulsurarat wanted to focus on accessories in the retail shop because she believes it could be a popular niche to complement boutiques that sell clothing. As a shopper, she always enjoys finding something unusual to dress up an outfit, noting it’s fun to buy a little pick-me-up that doesn’t cost a lot of money.
Find this beautiful necklace from MARC Jewelry in Fahsye store or on our website here: http://shop.fahsye.com/